Summary
The complex and growing B2B landscape demands specialized skills beyond basic marketing knowledge. Although B2B marketers bear weighty responsibilities, they often lack structured on-the-job training to thrive. To bridge this gap, the B2B Marketing Competency Framework offers a structured approach to assess, optimize, and address skill gaps across the organization, ensuring B2B marketing teams are equipped for success in today’s demanding environment.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).