Best Practice Report

The Forrester Product Strategy-On-A-Page Template

July 19th, 2024
With contributors:
Tony Plec , Amy Hayes , Kaitlyn Coalson , Drew Zalucky


Many organizations have an unclear and inconsistent definition of product strategy. Forrester defines product strategy as an outline of how customer needs and business strategy will be fulfilled through a product offering. An unclear, incomplete, or overcomplicated product strategy can cause the organization to waste resources and reduces the chance of product success. A clearly documented product strategy that includes the essential components provides guidance to the cross-functional team and supports interlock. In this report, we define product strategy and introduce the Product-Strategy-On-A-Page Template, which outlines the elements of product strategy and a way to codify it on a single page.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.