Model Overview Report

Introducing The Forrester Revenue Operations Range Of Responsibilities Model

Identify Areas Of Alignment Across Marketing, Sales, Partner, And Customer Success Operational Responsibilities

March 11th, 2024


Revenue operations plays a valuable role across the growth engine, enabling B2B organizations to ensure superior customer value and deliver commercial performance. Without an effective and efficient revenue operations capability, the disciplines involved in running the growth engine (e.g., marketing, sales, partner, customer success) will struggle to succeed. To assist organizations in designing a high-performing revenue operations capability, Forrester has developed the Revenue Operations Range Of Responsibilities Model. This report provides revenue operations’ scope and identifies areas of alignment across marketing, sales, partner, and customer success operational responsibilities.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.