Introducing The Forrester Solution Decision Matrix

January 1st, 2018

Lisa Singer VP, Research Director

Paul Ferron VP, Research Director

Katie Fabiszak Principal Analyst

Sam Somashekar

Summary

Before choosing a go-to-market approach, an organization must first assess buyer needs. Organizations must also conduct a self-assessment to gauge their ability to offer solutions. They must synchronize the buyer’s need for a solution with their ability to deliver that type of solution.

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