Model Overview Report

Introducing The Revenue Technology Management Framework

The Three Layers Of Successful Revenue Technology Stack Management

March 7th, 2023
With contributors:
Cristina De Martini , Ella Sullivan , Ellen Lind


B2B revenue operations leaders have increasing responsibility for ownership and management of their technology stacks. Beyond partnering with IT to oversee technology selection, administration, and enablement, their greatest charge is establishing the technology vision and corresponding roadmap across the revenue engine. To do this successfully, these leaders must broaden and deepen how they think about the strategic management of their ecosystems. In this report, we introduce Forrester’s Revenue Technology Management Framework, which outlines the three key layers B2B technology owners must master to effectively deliver technology initiatives and manage an optimized tech stack.

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