Introducing the Sales Enablement Functional Design Process

February 2nd, 2018

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Nancy Maluso

Summary

Sales enablement is an evolving and diverse function that leverages many parts of an organization to execute sales productivity strategies. Designing the right organization model for sales enablement requires collecting and analyzing a myriad of inputs. By following a structured process to collect, analyze and design the function’s structure, sales enablement leaders are better positioned to optimize its impact.

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