Introducing The Sales Manager Change Activation Process

Whether a change is as simple as a process adjustment or a transformational initiative like a new sales methodology, every sales organization requires the commitment of first-line sales managers (FLSMs) to advocate for the change. The more FLSMs are involved in the why, what, and how of change, the more they will own and help shape the behaviors of the organization. This report introduces the Forrester sales manager change activation process and shows how to drive peak performance throughout the sales hierarchy during times of change.