Introducing the Sales Methodology Development Process

April 17th, 2020

Eric Zines Principal Analyst

Peter Ostrow VP, Research Director

Jennifer Bullock

Summary

Defining and sustaining a winning and repeatable sales methodology is a top priority for B2B sales leaders and enablement teams. Leadership often looks to a third-party vendor as a silver bullet to sales challenges and overlooks the high-performing behaviors of their own top sellers. The Sales Methodology Development Process enables sales leaders to replicate winning behaviors and select commercial solutions that align to their unique selling environment.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.