Best Practice Report

Introducing the Sales Methodology Development Process

April 17th, 2020
Jennifer Bullock, null
Jennifer Bullock


Defining and sustaining a winning and repeatable sales methodology is a top priority for B2B sales leaders and enablement teams. Leadership often looks to a third-party vendor as a silver bullet to sales challenges and overlooks the high-performing behaviors of their own top sellers. The Sales Methodology Development Process enables sales leaders to replicate winning behaviors and select commercial solutions that align to their unique selling environment.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.