Best Practice Report

Is Partner Recruitment Different In The Cloud?

January 1st, 2018


Spending on cloud sales is accelerating, thanks to the reduced costs, increased flexibility and mobility benefits that the cloud delivery system offers businesses of all sizes. In contrast to early industry predictions, customers still prefer to procure these solutions from their trusted solution providers. Yet many suppliers report that they are still struggling to drive sales of their cloud offerings through the channel. The solution is often to recruit new partners that are better prepared and qualified to address the unique requirements of a cloud practice.

Forrester has worked with many suppliers on recruiting cloud-ready partners; we have witnessed what works and what does not work. In this report, we identify the key activities suppliers should complete before initiating any recruitment effort and how each activity in the recruitment phase differs for recruiting cloud services partners.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.