Is Your Sales Enablement Ready To Level Up?

Sales enablement has evolved from its roots in isolated initiatives such as content distribution, new rep onboarding, and product launch training. Modern enablement leaders grasp the need and opportunity to demonstrably contribute to enterprise-wide success with a wider, more connected internal remit driven exclusively by external customer needs and internal revenue plan attainment. In this report, we describe the business pressures impacting sales enablement, the enablement responsibilities that must be fulfilled to respond to these pressures, and the expected outcomes of effective sales enablement.