Summary
The likelihood that a sales rep will win or lose a deal depends on a continuous stream of evidence and changes over the course of the buying and selling process. One way that sales enablement can help tip the scales is through the use of job aids — a form of empowerment content that improves the readiness of sales teams for buyer interactions by providing just-in-time information, activities or examples. In this report, we define the main use cases and examples of job aids that prepare sales teams for buyer interactions.
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