Best Practice Report

Job Aids: Leveraging The Right Assets Across Buyer Engagements

September 12th, 2019
Jennifer Bullock, null
Jennifer Bullock


The likelihood that a sales rep will win or lose a deal depends on a continuous stream of evidence and changes over the course of the buying and selling process. One way that sales enablement can help tip the scales is through the use of job aids — a form of empowerment content that improves the readiness of sales teams for buyer interactions by providing just-in-time information, activities or examples. In this report, we define the main use cases and examples of job aids that prepare sales teams for buyer interactions.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.