Trends Report

Keep CX Measurement Relevant With Modern Surveys, New Data Sources, And Actionable Analytics

October 9th, 2019

Summary

Three trends are changing the CX measurement landscape. Make customer surveys shorter, simpler, and more engaging. Follow your customers to new sources of measurement data. Upgrade to analytics that drive action.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.