Best Practice Report

Keep Your Marketing Team Inspired

Too Much Structure Will Dull Their Sparkle

August 2nd, 2021
With contributors:
Mike Proulx , Katy Tynan , Shynise McElveen


Structure, by definition, contains and controls. Too much of that can stifle the creative energy that is critical to marketing. This report explains how to build serendipity into your marketing structure so that your team stays fresh, curious, and in love with your customers, your brand, and their jobs.

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