Best Practice Report

Keep Your Marketing Team Inspired

Too Much Structure Will Dull Their Sparkle

August 2nd, 2021
With contributors:
Mike Proulx , Katy Tynan , Shynise McElveen

Summary

Structure, by definition, contains and controls. Too much of that can stifle the creative energy that is critical to marketing. This report explains how to build serendipity into your marketing structure so that your team stays fresh, curious, and in love with your customers, your brand, and their jobs.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.