Key Priorities For APAC Marketing Leaders In 2022

February 24th, 2022

Daryl Wright Principal Analyst

Mavis Liew Executive Partner and Principal Analyst

Paul Dolan

With contributors:

Meta Karagianni , Aidan Riga , Arianne Burnette

Summary

Asia Pacific (APAC) marketing leaders manage a host of countries in their remit, each with its own cultural nuances, language, and maturity in the adoption of solutions. To succeed, marketing leaders must not apply a cookie-cutter approach to the region. By considering country-specific needs and providing supporting technology, processes, and people, APAC marketing leaders can drive growth for their market and deliver meaningful engagement with their buyers and customers. In this report, we identify key priorities for marketing leaders to focus on in 2022 to drive growth for their organization.

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