Summary
It's time to advertise in online video. Today's online video viewers are active broadband consumers who make valuable advertising targets. But not all online video viewers are created equal: Varied types of content have distinctly different audiences. To market via online video, advertisers should create ad campaigns that match online video-viewing audiences, map online video-viewing behaviors to business goals, use both paid search and ads to help leverage video content, and be willing to experiment with portable video.
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