Trends Report

Lead Your Way Out Of The Pandemic

May 4th, 2020


While the world is still at the height of the pandemic, forward-thinking organizations are planning for recovery. Trust is key to leading through uncertain times, when traditional points of control are disrupted and employees are getting guidance from a variety of sources. The recovery and return-to-work process won’t be linear: This has the potential to be a communication crisis if leaders at all levels aren’t fully aligned and messaging consistently throughout the organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.