Trends Report

Leap Now, Not Later, Into A Responsible Generative AI Strategy For Marketing

July 5th, 2023
With contributors:
Emily Collins , Lexie Lawhon , Demi Starks


The explosion of generative AI, precipitated by the introduction of conversational interfaces and $10 billion from Microsoft, triggered a landslide of interest and experimentation across sectors, including media and advertising. This report helps B2C marketing executives understand the opportunities and drawbacks of early generative AI use cases for marketers and offers guidance on how to responsibly incorporate this technology in your marketing processes.

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