Best Practice Report

Leveling Up Web Strategy With Buying Groups

October 23rd, 2020

Summary

Identifying buying groups among website visitors enables B2B marketers to more precisely analyze, diagnose, and optimize the demand management process. With more sophisticated insights, demand marketers can enhance buyer engagement, keeping in mind that each website visitor is an individual working with others to determine if a given solution fits the organization’s needs. This report explains why it’s critical to upgrade the website strategy by recognizing and enabling buying groups; describes how it benefits the business; and provides guidance on how to begin the endeavor with a successful execution plan.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.