Summary
Product innovation and commercialization are the lifeblood of B2B organic growth. Growth-oriented organizations deliver new and enhanced offerings, target new buyers, and enter new markets to expand their footprint and increase market and wallet share. With numerous avenues for growth and the involvement of multiple functions, a repeatable, collaborative process ensures innovations meet customer needs and enables efficiencies and faster time to market, which then drives higher revenue and profits. In this report, we explain why an aligned, agile, and customer-oriented process is critical in today’s market conditions.
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