Best Practice Report

Manage Growth In An Economic Downturn

A Primer For CMOs

August 25th, 2022
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
With contributors:
Mike Proulx , Eric Epstein , Sucharita Kodali , Maxie Schmidt , Melissa Bongarzone , Bruna Venicio , Shynise McElveen , Rachel Birrell

Summary

Navigating a downturn calls for a smart growth agenda. CMOs must address changes in customers’ purchase behaviors as well as fortify the foundations of the brand. A combination of defensive and offensive strategies with a relentless emphasis on value for both the enterprise and the customer will ensure long-term growth. This report examines the marketing levers that B2C CMOs can pull to manage growth during an economic downturn.

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