Template

Mapping B2B Marketing Team Strengths And Growth Areas

A Collaborative Workshop Guide To Identify Strengths And Development Areas For Effective Team Alignment

 and  three contributors
Aug 18, 2025

Summary

Organizational change presents significant challenges for marketing teams, often requiring structural adjustments and a clear understanding of individual capabilities. This workshop template — one of a series of six templates designed for CMOs to equip their marketing leadership teams — helps leaders understand the abilities of their team members and identify collaboration opportunities. Through open discussion and collaborative reflection on individuals’ strengths and development areas, leaders gain valuable insights that enhance role alignment, create mentoring connections, and strengthen team partnership.

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