Best Practice Report

Mapping Competencies: Global Campaigns

January 1st, 2018


A global campaign team must possess competencies across six core disciplines to fulfill its assigned responsibilities. Map the required competencies for the global campaign team to enable an objective assessment of its current state. A disciplined focus on competency requirements delineates a development path for the function to drive growth via integrated campaigns focused on buyer needs. This report defines basic, intermediate, and advanced competencies for six core disciplines of global campaigns.

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