Mapping Competencies: Product Management

A product manager leads the development of a new offering and manages it throughout its lifecycle, coordinating other functions’ contributions and taking responsibility for its commercial success or failure (see “Introducing The Product Management Range Of Responsibilities Model”). The successful Product management functions require competencies that span individual performance through cross-functional leadership. In this report, we define basic, intermediate, and advanced competencies across five core disciplines of product management (see “Introducing The Marketing Competency Framework”).