Best Practice Report

Mapping Competencies: Sales Learning And Development Manager

March 19th, 2021
Jennifer Bullock, null
Jennifer Bullock


A consistent focus on sales learning and development creates a motivated, skilled workforce capable of delivering expected revenue results. This report defines basic, intermediate, and advanced competencies across three core disciplines for a sales learning and development manager. A sales training program must signal that an organization values the contributions of sellers and recognizes the value of investing in them.

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