Best Practice Report

Mapping Competencies: Sales Learning And Development Manager

March 19th, 2021
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
Jennifer Bullock, null
Jennifer Bullock

Summary

A consistent focus on sales learning and development creates a motivated, skilled workforce capable of delivering expected revenue results. This report defines basic, intermediate, and advanced competencies across three core disciplines for a sales learning and development manager. A sales training program must signal that an organization values the contributions of sellers and recognizes the value of investing in them.

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