Market Architecture And The Quest For Strategic Context

More and more firms are asking their business architecture (BA) professionals to participate in shaping, defining, and translating their firms' strategies. However, the tools, methods, and techniques currently used by enterprise architecture (EA) professionals have largely focused on the internal and operational aspects of firms — a focus that is not ideal for understanding strategic drivers and the business environment. To add value, business architects must expand their competencies to include strategic situational analysis. Forrester believes that market architecture is one way to capture the business environment and provide a platform for further strategic analysis. This report presents the concept and components of market architecture to BA-focused enterprise architects.