Trends Report

Market Momentum: Enterprise Mobility Year In Review

Analysis Of Mobility Press Announcements Identify Key Vendor Opportunities

October 7th, 2009
With contributors:
Madiha Ashour , Ellen Daley

Summary

An analysis of publicly available enterprise mobility announcements between mid-2008 through mid-2009 highlight opportunities for vendors in the mobility ecosystem, including device manufacturers, network operators, application developers, systems integrators, and mobile middleware vendors. Four key trends are evident: 1) Smartphone announcements from mobile device vendors lead the way; 2) an abundance of mobile application announcements target employee roles; 3) there are strategic initiatives to establish virtual mobile application stores and expand developer communities; and 4) there is emerging focus on machine-to-machine (M2M) opportunities. In the coming year, we expect continued consolidation in the enterprise mobility ecosystem, particularly from mobile application vendors. Vendor strategists must modulate the rate of these announcements and incorporate return on investment (ROI) and real customer examples to capture the attention of potential customers.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.