Trends Report

Market Overview: Commerce Solutions For Digital Products And Services, 2015

Supporting Digital Business Models Requires Flexible Platforms

May 27th, 2015
With contributors:
Zia Daniell Wigder , Diana Gold

Summary

In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected consumer is increasingly eschewing the traditional ownership model of buy, download, install, and use. Consumers want access to digital content and services across their connected devices, anytime, anywhere — and are embracing virtual ownership models that provide access to vast libraries of content, services, and products under subscription, usage, and other emerging ownership models. eBusiness leaders charged with monetizing their firms' catalogs of digital content, software, or online services must find commerce solutions that allow flexibility to trial alternative business models while supporting digital fulfillment across multiple consumer touchpoints. This research provides tactics for selecting commerce solutions for digital products and services and looks at some of the key solutions available in the market.

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