Summary
Organizations that choose to migrate from one marketing automation platform (MAP) to another face challenges, as they can’t suspend inbound and outbound marketing activities while implementing a new MAP. In this report, the second in a two-part series, we outline a phased approach to MAP migration for complex environments where old and new MAPs must work together during an interim period.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).