Marketing Automation Responsibilities: Post-Deployment

Ongoing management, strategy/best practice syndication and execution are the key responsibilities of standing marketing automation teams. The staff required for a marketing automation team can range from one to several dozen, depending on company size and requirements. Train new employees on MAP processes and procedures as a part of onboarding; extend ongoing training to staff as MAP requirements grow and change.

B2B organizations using a marketing automation platform (MAP) must fulfill several responsibilities to support and manage the technology after its initial deployment. While these responsibilities can be outsourced or housed in a variety of organizational structures (e.g., marketing operations, demand center), the responsibilities themselves remain consistent. In this report, we outline the tasks that must be consistently deployed to maximize results from a MAP implementation.