Marketing Operations: Planning Assumptions 2020

August 5th, 2019

Cristina De Martini VP, Research Director

Summary

Forrester has identified six areas of opportunity that marketing operations leaders can use to improve marketing effectiveness and enable marketing to reach its goals. Marketing operations leaders can play a vital role in aligning marketing, sales, and customer success operations to drive faster growth and higher profitability. By leveraging agile methodologies and AI, marketing operations can drive more precision increased productivity, and data-driven decision-making. In this report, we describe the six planning assumptions marketing operations professionals should consider to drive interconnectedness globally and reach business objectives.

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