Data Snapshot

Marketing Technology Budgets Are Set To Grow In 2023

As Global Firms Plan For Budget Increases, European Leaders Focus On Automation

May 4th, 2023
Christina Schmitt, Principal Analyst
Christina Schmitt Principal Analyst
With contributors:
Julia Swerdlow , Demi Starks

Organizations often allocate their marketing budget to four areas: personnel, programs, technology, and outsourcing. In 2023, two-thirds of global B2B marketing decision-makers say their firm plans to increase its marketing technology budget for the coming year. While they’re looking to invest more in marketing resource management, advertising solutions, and marketing performance analytics specifically, their European peers are opting for automation solutions that increase productivity. CMOs at European B2B firms must ensure they put performance analytics technology in place given their planned investments in customer platforms.

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