Master Content Calendars: Putting Best Practices To Work

A master content calendar is a key mechanism for teams to work together effectively, building visibility, alignment, and accountability across teams. Creating and activating B2B content is rarely conducted by one person or one team. A master content calendar helps coordinate the schedule and status of content creation and activation. However, most marketing teams don’t have a master content calendar in place, and thus lack a single view of content-related activities across teams. In this report, we make the case for content leads to establish a best-practice master content calendar at their organization to improve cross-functional collaboration and efficiency.