Best Practice Report

Master Content Calendars: Putting Best Practices To Work

August 10th, 2020

Summary

A master content calendar is a key mechanism for teams to work together effectively, building visibility, alignment, and accountability across teams. Creating and activating B2B content is rarely conducted by one person or one team. A master content calendar helps coordinate the schedule and status of content creation and activation. However, most marketing teams don’t have a master content calendar in place, and thus lack a single view of content-related activities across teams. In this report, we make the case for content leads to establish a best-practice master content calendar at their organization to improve cross-functional collaboration and efficiency.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.