Best Practice Report

Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

September 14th, 2016
With contributors:
Srividya Sridharan , Holger Kisker, Ph.D. , Carmen Margarit-Stoica , Christian Austin


How can you make sure that your business intelligence (BI) initiative is a success? This question isn't unique to BI, but it's still a tall order, as many organizations have a history of failed BI projects. This report provides application development and delivery (AD&D) professionals working on BI initiatives with insight into the ingredients that contribute to BI success as well as the most typical pitfalls — and how to avoid them. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We have updated it to include Forrester's latest data and to reflect the insights gained from our ongoing research into this topic.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.