Summary
Key opinion leader (KOL) programs enlist influencers to build awareness and drive marketing’s impact among medical and scientific professionals. Although KOL programs must adhere to compliance requirements, measurement plans should match organizational goals with success metrics. In an era of decreasing access to medical professionals and dwindling sales forces, it’s essential to verify that these core influencer programs are driving the anticipated benefits. In this report, we describe how senior organizational leaders can use the Forrester Metrics Spectrum to measure the success of a KOL program by using four types of metrics.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).