Messaging Nautilus® Corporate Brand Arc 1: Corporate Audience Framework Template

Arc 1 of the Messaging Nautilus: Corporate Brand involves mapping and prioritizing the full ecosystem of corporate audiences with a stake in or need for a corporate message, often in collaboration with executives across the business (e.g., marketing, sales, product, general managers, board of directors). The output of this arc is a completed corporate audience framework, which visually represents all the organization’s priority audiences and captures their key issues and primary needs. The Messaging Nautilus Corporate Brand Arc 1: Corporate Audience Framework Template helps organizations establish enterprisewide alignment on the audiences to prioritize their key issues and primary needs.