Messaging Nautilus® Corporate Brand Arc 4: Corporate Identity Platform Template

In Arc 4 of the Messaging Nautilus: Corporate Brand, the organization determines and formally articulates the corporate entity’s core attributes through interviewing internal and external stakeholders to gather input, then crafting a series of short hypothesis statements. The Messaging Nautilus Corporate Brand 4: Corporate Identity Platform Template helps the organization capture its motivating forces and key strengths in concise one- or two-sentence statements and socialize the statements to ensure they resonate with key internal and external audiences.