Messaging Nautilus® Corporate Brand Arc 6: Value Propositions Template

March 7th, 2020


In Arc 6 of the Messaging Nautilus: Corporate Brand, the team identifies the aggregate audiences, discovers their common needs, and crafts a value proposition that positions the organization the most favorably in relation to their needs. The Messaging Nautilus methodology contains three levels of value propositions: the offering level, the aggregate corporate audience level, and the overarching corporate value proposition. A good corporate value proposition makes the audience more likely to buy from, take a job with, or invest in the organization. The Messaging Nautilus Corporate Brand Arc 6: Value Propositions Template helps organizations develop aggregate and corporate-level value propositions.

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