Best Practice Report

Mini-Programs Serve Customers In Their Financial Mobile Moments

Financial Institutions In China Need To Seize The Opportunity To Engage Empowered Customers With Mini-Programs

January 10th, 2019
With contributors:

Summary

Chinese consumers spend the majority of their time on the digital platforms of Baidu, Alibaba, and Tencent (BAT) rather than on individual firms' mobile apps or websites. Mini-programs offer a glimpse into the future of digital experiences on these platforms. But because the functionality of mini-programs is constantly evolving, banks and insurers must proactively define their own mini-programs or risk losing their clients to competitors. This report shows digital business leaders when, where, and how to leverage mini-programs to better serve empowered Chinese customers.

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