Trends Report

Mobile Commerce In 2030

mCommerce Is A New Mobile Services Economy, Not Mini eCommerce

December 4th, 2019
With contributors:
Fiona Swerdlow , Martin Gill , Brandon Purcell , Ian Jacobs , Nicole Murgia , Kjell Carlsson, PhD , Fatemeh Khatibloo , Jeffrey Hammond , Erin Sellers


Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate entirely different capabilities that will evolve in future mobile solutions. The ability to consume more goods and services on mobile devices means consumers will purchase more on these same devices. Forrester interviewed more than 100 firms and experts to develop a perspective on just what mobile commerce (mCommerce) will be in 2030.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.