Summary
Client interest in mobile has exploded in the past year, partly thanks to the tremendous success of the iPhone/Apple App Store. Many brands that are starting to create a mobile presence are bombarding us with questions. To help them define — or refine — their mobile strategies in line with the constant evolution of this market, Forrester recently reviewed the most commonly asked questions from European clients looking to expand in the mobile space. This report provides high-level answers to these questions and highlights the fact that your company is not alone in asking about mobile. It's not too late to get involved, provided you take the time to plan ahead and adapt a comprehensive and holistic long-term approach.
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