Decision Tool

Mobile TV In India: Understanding The Mobile Entertainment Needs Of Indian Users

February 20th, 2008


This document provides an overview of the mobile TV market in India. The Indian mobile services market, the fastest growing in the world, presents an exciting market opportunity for content�?driven services provided by mobile operators, digital content creators, and aggregators, and other rich multimedia value�?added service enablers, including handset vendors and network equipment providers. Our research concludes that market conditions are favorable for the launch of mobile TV services in India. Key findings include that entertainment is driving mobile value-added services in India, mobile users are willing to invest more in handset upgrades and new services, and mobile handsets with TV features are preferred over a mobile TV-only device. This report also highlights vendor activities in the marketplace, and includes vendors such as Nokia, Doordarshan, Spice Telecom, Samsung, Envivio, Qualcomm, Naspers, and others.

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