Summary
As the hub of our offline and online experiences, mobile interactions are a powerful catalyst for contextual marketing. The untapped opportunity in mobile for marketers will be to get an extremely granular understanding of their customers, anticipate customers' expectations, and develop unique insights to power better marketing across all channels, not just mobile. This report will help marketers understand how to mine this unprecedented wealth of customer data and adopt the best practices of savvy marketing leaders who are straddling the realms of mobile and big data.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).