Trends Report

Moments Map, 2023: Germany

August 29th, 2023
Julie Ask, null
Julie Ask
Cortney Eldridge
With contributors:
Fiona Swerdlow , Taylor Hansen , Nicole Lesperance


Consumers access internet content and services across an increasing number of devices, platforms, and channels, using interfaces based on gestures, voice, text, or touch. This breadth and complexity challenges brands to deliver a portfolio of digital experiences that meet consumers’ expectations. Forrester’s Moments Map uses a model to help digital experience professionals establish priorities and ensure a balanced and highly utilized portfolio of experiences. Germany is one of 10 countries that we evaluated using this model.

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