Summary
Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, “Is a dollar of cost savings the same as a dollar of revenue generated?” The answer is “It depends.” The real question is “How do you prioritize?” Firms want to better leverage data and analytics in their decision-making, yet insights teams have limited time and resources. This report helps technology executives address that challenge and provides guidance for prioritizing data and analytics initiatives.
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