Trends Report

Navigating The 2023 Downturn: Technology Executive

Seize The Advantage When The Market Rebounds

January 26th, 2023
With contributors:
Matthew Guarini , Chris Gardner , Keith Johnston , Rachel Kwon , Michael Kearney , Ian McPherson


Most prognosticators envision a difficult 2023 and that the hardest times won’t materialize until later in the year. That means your board, CEO, and CFO are building options to manage spend to deliver for shareholders, which can be at odds with customer delivery. What is certain is that these business leaders are unlikely to take an axe to tech spend. Instead, they will continue to invest in tech; Forrester forecasts a 5.4% increase in US tech spend in 2023. Traditional tech execs will play the game of waiting and watching. Future fit tech execs will strike as competitors retreat. Read this report to see how to take advantage of 2023’s market and position your tech and company for the coming rebound.

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