Essentials Report

Net Promoter Score℠ (NPS) Essentials

The Guide To Using NPS As A KPI

June 7th, 2024
With contributors:
Rick Parrish , Georgia Caplice , Demi Starks


Net Promoter continues to be one of the most widely used metrics for companies that want to improve CX. In this report, we answer some of the most common questions CX leaders ask about using Net Promoter Score℠ (NPS) in their organizations, including pros and cons, benchmarking, target setting, and financial linkage.

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