Best Practice Report

New Markets: The Packaging And Pricing Decision Process

January 1st, 2018


When entering new markets, B2B organizations need to reevaluate their existing formulas for success. Differences in buyer needs and market nuances often require product management to develop a revised approach to the offering’s composition and pricing (see New Markets: Packaging And Pricing Considerations). This report introduces a three-step process for making packaging and pricing decisions for a new market.

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