Landscape Report

New Tech: Conversation Automation Technology For B2B Marketing And Sales, Q2 2022

Forrester’s Landscape Overview Of 18 Providers

April 5th, 2022
Jessie Johnson, Principal Analyst
Jessie Johnson Principal Analyst
Anne Slough, Principal Analyst
Anne Slough Principal Analyst
With contributors:
Steven Casey , Malachi Threadgill , Maria Alexandrou , Laurynn Bedard , Arianne Burnette

Summary

Increasing use of conversational interactions in B2B and adoption of the technologies that automate those conversations reflect a new normal of consumer expectation, customer obsession, and workforce augmentation. B2B conversation automation technologies support marketing, sales, and digital experience optimization use cases aligned to the revenue engine, helping providers meet the changing information needs throughout the buyer’s journey and postsale customer lifecycle. B2B marketing and sales leaders should use this report to understand the capabilities of emerging vendors within major segments of the conversation automation market and to inform their technology strategies.

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