Landscape Report

New Tech: Smart Packaging, Q4 2019

Forrester's Landscape Overview Of 22 Providers

October 22nd, 2019
With contributors:
Fiona Swerdlow , Luis Deya , Kara Hartig

Summary

Maturing smart packaging technologies from digital watermarks to intelligent inks stand ready to power a new generation of applications that drive autonomous supply chains and direct-to-consumer promotions. This report presents a review of the emerging vendors in the smart packaging market. Application development and delivery (AD&D) professionals should use it to understand the capabilities within major market segments and to inform their technology strategies.

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