Landscape Report

Now Tech: Email Marketing Vendors, Q3 2018

Forrester's Overview Of 38 Email Marketing Vendors

August 20th, 2018
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Mary Pilecki , Alex Sobchuk , Jeremy Swire , Christine Turley

Summary

You can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use Forrester's Now Tech report to understand the value they can expect from an email marketing provider and select vendors based on size and functionality.

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